From the time Maggi has grabbed the limelight and is on the front-page of all the leading newspapers in India, I was thinking how Maggi has helped me survive through all my growing up years. Still continues to do so. I am not a nutrition expert, so I am not here to judge the righteous nutrition or health hazard Maggi is causing. I leave the job to the experts. I am here only to bring back my good old days with Maggi. I am sure most of us who would read this blog will vouch on that.
To begin with, during my school days, I rarely packed Maggi in my dabba. Every time we had our lunch breaks, I would ponder curiously to see which of my classmates' got Maggi in their dabba's. All my classmates who got Maggi, I always segregated them as a class apart people. Yeah the naive school girl I was, I always thought Maggi belonged to the richie rich. I went back home and cried endlessly complaining how I looked forward to have Maggi in my lunch box as a surprise one day. I completed my schooling, but having Maggi in my lunch box remained a wish for ever!
When I thought it was safe for me to go near the stove and make Maggi myself, I knew for a fact that this would be my companion for those hungry days back from college. I ensured there was a Maggi packet available in the kitchen for my groaning stomach. On many occasions, when there wasn't any good food, Maggi came to my rescue as a substitute for "good and healthy" food. I savored till my hearts content, slurping and laughing all by myself.
The after-school or after-college Maggi did more than just suppressing my hunger. It still continues to be my one-stop solution when I have fights at home with my parents.
Having said all that and more, what I fail to understand is why Maggi has this tag line - "bas 2 minute". In no way have I been able to prepare Maggi in 2 minutes. It takes at least 150 seconds for the water to boil. And then cooking Maggi with the veggie's and the taste-maker takes easily 6-8 minutes.
I am sure Nestle, the brand that is, they'll have some stringent tests to pass Maggi as a safe product. I don't want to sound like I am writing a eulogy for Maggi, but one thing is for sure Maggi definitely holds a special place in every Indian's home. The only change I would like to see obviously is to change the "Bas 2 Minute mein Maggi ready!" tagline. It's so not true. :)
To begin with, during my school days, I rarely packed Maggi in my dabba. Every time we had our lunch breaks, I would ponder curiously to see which of my classmates' got Maggi in their dabba's. All my classmates who got Maggi, I always segregated them as a class apart people. Yeah the naive school girl I was, I always thought Maggi belonged to the richie rich. I went back home and cried endlessly complaining how I looked forward to have Maggi in my lunch box as a surprise one day. I completed my schooling, but having Maggi in my lunch box remained a wish for ever!
When I thought it was safe for me to go near the stove and make Maggi myself, I knew for a fact that this would be my companion for those hungry days back from college. I ensured there was a Maggi packet available in the kitchen for my groaning stomach. On many occasions, when there wasn't any good food, Maggi came to my rescue as a substitute for "good and healthy" food. I savored till my hearts content, slurping and laughing all by myself.
The after-school or after-college Maggi did more than just suppressing my hunger. It still continues to be my one-stop solution when I have fights at home with my parents.
Having said all that and more, what I fail to understand is why Maggi has this tag line - "bas 2 minute". In no way have I been able to prepare Maggi in 2 minutes. It takes at least 150 seconds for the water to boil. And then cooking Maggi with the veggie's and the taste-maker takes easily 6-8 minutes.
I am sure Nestle, the brand that is, they'll have some stringent tests to pass Maggi as a safe product. I don't want to sound like I am writing a eulogy for Maggi, but one thing is for sure Maggi definitely holds a special place in every Indian's home. The only change I would like to see obviously is to change the "Bas 2 Minute mein Maggi ready!" tagline. It's so not true. :)
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